![]() There is no cost, because Google My Business is FREE!Īnd how about that full page ad? Well, let’s compare that to the cost of designing a brand new landing page for your website, which you own forever, and can update for FREE?įor the price of a single Full Page Yellow Pages ad, you could build 60 lavish landing pages per year and in most cases completely dominate the thriving local online search space. Now compare these costs against the cost of adding your business information to Google My Business. If you want to take out a full page ad in Yellow Pages, you’re looking at – a month, or ,000 to ,000 a year. ![]() ![]() To place a business card-sized ad in Yellow Pages costs anywhere from $250 to $400 a month, depending on your location. Placing an ad with the Yellow Pages can easily run in the tens of thousands of dollars per year.Here are a few of the most important ones. The cost of a given Yellow Pages ad is influenced by various factors. When was the last time you used the Yellow Pages to find anything? Why Do Yellow Page Ads Cost So Much? We’re going to break down Yellow Pages advertising costs and their “return” in a moment, but first let me ask you a question. In fact, it’s difficult to describe how wasteful spending money with yellow pages is without engaging in hyperbole.īusinesses across all marketing segments have seen diminishing returns from Yellow Pages since at least 2008, more than 10 years ago! Now a full decade later, Yellow Pages advertising, both on and offline, is limping along as a line item in many small and medium-sized businesses’ marketing mix, without (in many cases) showing a meaningful return in years. The simple answer is, “too much.”Īdvertising with Yellow Pages in 2018 is the digital equivalent of chaining your business to a tree stump and waiting for it to produce fruit. If you are a small to medium-sized business, especially one that’s been around for generations, you may be wondering about the real cost of advertising with Yellow Pages.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |